Social media automation software that still asks you first

Where the hours actually go

Ask any shop owner or agency executive what slows down social media and the answer is rarely the posting itself. It is thinking of something to say, writing it, finding or making an image, waiting for the owner to say yes, then copying the same post into four different apps. After that, someone has to check whether it really went out.

Automation should remove that busywork. It should not remove your judgement about what your business says in public.

What the software automates, and what it leaves to you

• Automated: a plan for up to 30 days, with occasion suggestions from a checked list for your country.
• Automated: captions, hashtags and images, plus carousels on platforms that support them.
• Automated: quality checks on every draft for unapproved claims, length and missing details.
• Automated: publishing at the planned time, then reading the post back to confirm it is live.
• Automated: suggested replies to comments on your own Facebook and Instagram posts.
• Left to you: approving each post, or a batch of posts at once.
• Left to you: the business facts AI may use, such as prices, offers and promises.
• Left to you: which festivals and occasions to skip.

A typical month, start to finish

• Connect the accounts you use. Facebook and Instagram connect through Meta; LinkedIn, YouTube and X connect through their own sign-in screens.
• Ask Milo, the built-in assistant, to plan the month. It proposes topics and dates on a calendar.
• Remove occasions that do not fit your business and drag posts to the days you prefer.
• Review the drafts. Anything that failed a quality check is marked in red and cannot be approved until fixed.
• Approve one by one, or use bulk approval for a whole week.
• Each post moves from Scheduled to Published, and turns green as Verified once the app has read it back from the platform.

Autopilot, with fences around it

Some owners want even less to do. Autopilot is an option you switch on yourself, and it works inside guardrails: it only handles content that has passed every quality check, and any ad spending has its own separate cap that you set. You can switch it off at any time, and every action is recorded in the audit log so you can see what happened and when.

Platforms covered today

Publishing works on Facebook Pages, Instagram business accounts, LinkedIn company pages, YouTube and X. On X, posts can carry text and up to four photos. Facebook and Instagram depend on Meta's app review for our platform, and Google services depend on Google's approval, so a connection screen may tell you a platform is waiting for that approval.

TikTok, Pinterest, Snapchat and Threads are not supported. If those are your main channels, this is not the right tool for you yet.

Who gets the most from it

It fits owners of local businesses who post a few times a week and want it done properly without sitting at a laptop, and agencies running many client accounts who need one repeatable process with client sign-off. It fits less well if you want software that posts with nobody ever looking, or if your audience lives mainly on platforms listed above as not supported.